CONSULTATION

 

Below are some of the consultation services offered by AKAM Marketing:

 

• Artist Promotion
• Individual Career Development Consultation
• Marketing strategies
• Repertoire Development
• Preparation of print and audio/video publicity materials
• Concert Production and coordination of special events
• Showcase Development

 

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WORKSHOPS OFFERED

 

Mr. Kwan is available for lectures on the following topics:

 

IT IS YOUR BUSINESS (EMERGING AND YOUNG ARTISTS)

An overall view of what every young artist should expect once they finish their education. This session will present an intense introduction covering topics such as publicity materials, concert presentations, managers, agents, contracts, media and everything else a young artist should be aware of during their transition from being a student to becoming a `business'.

 

PRESENTING CLASSICAL MUSIC (COMMUNITY PRESENTERS)

A guide to presenting classical music performances in your community. Learn about the successes and challenges that we all face in the presentation of this art form. This session will discuss new ideas, new approaches, partnerships and the long term developments that will ensure a proper foundation for promoting and fostering your artistic mandate.

 

SHOWCASE COACHING & CONFERENCE READINESS (ARTISTS)

15 minutes is a fraction of your performance, but this performance is different. Learn how to take advantage of a conference showcase invitation and ensure that your performance impacts and shares your artistic message and product. Learn how to navigate in this essential area of our industry and develop connections that will further your career.

 

DEVELOPING YOUR NON-MUSICAL TECHNIQUE (ARTISTS)

Up to this point, you have mastered your musical technique. As a self-managed artist, find out what `industry standard' materials are required and how you will need to develop these techniques as you begin your career. This session will discuss the advantages and disadvantages of various marketing print-material as well as audio/video requirements. Ensure that the marketing materials you develop will reflect who you are, what you do and give the best impression to those who will receive it.

 

STRIKING THE RIGHT CHORD! (ARTISTS)

'Performing a successful concert does not end when you leave the stage, it is just the beginning.' What does this mean and how does it relate to your career? This session will demonstrate how a successful partnership with the presenter, audience and community will foster a healthy network for your career. From the moment you step on stage, to the final notes of your performance, make sure that you maintain your presence. Remember, success is not the number of first engagements, but that of re-engagements.

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PAST AFFILIATIONS

Mr. Kwan has led workshops for:

 

• Access Symposium (Brussels, Belgium)
• Alberta Showcase
• Atlantic Presenters Association Professional Development Seminar
• BC Touring Council’s Pacific Contact
• Canada Council for the Arts – On the Road
• Canadian Music Competition
• Classical Connections (Washington, DC)
• Colburn School
• Conductors Institute Summer Program
• Isabel Bader Canadian Violin Competition
• Kirov Academy of Washington
• Manitoba Contact
• McGill University Schulich School of Music
• ​National Youth Orchestra of Canada
• Ohio Arts Presenters Network
• Ontario Contact
• Ontario Presents’ Ontario Contact
• Organization of Saskatchewan Arts Councils
• Royal Canadian Air Force Band
• Small World Music
• TOLive Theatres
• Toronto Summer Music
• Tremplin Stepping Stone
• University of Minnesota
• Wilfrid Laurier University
• York University

 

Andrew Kwan is on faculty at University of Toronto’s Faculty of Music, The Royal Conservatory’s The Glenn Gould School and National Youth Orchestra of Canada.